January, the latest video by Bev was just released last week. It’s a sneak peek at her album (Crusher), which is coming out on May 21, 2021. (We are hoping to speak with her soon about the video, the album and her!)
The video is like the first warm day after a brutal winter in Minnesota. It feels like a reprieve. Like we just may not remember what January feels like once spring comes around. And then there’s a twist in the lyrics indicating that maybe we should remember the dark.
The sound is upbeat and quirky. It lifts the mood, which feels wrong given the gravity of some of the lyrics and yet the sunshine in the video makes it all seems OK. It’s sardonic like those first days of spring. Or maybe it isn’t. It makes me very curious about the rest of album.